Dayparting
Showing different content at different times of the day, such as breakfast in the morning and the dish of the day at noon.
Dayparting means dividing the day into parts and showing content that suits each part. The term comes from advertising. The idea is simple: at 8 in the morning and 8 in the evening, different people stand in front of the same screen with different needs.
A café can highlight breakfast in the morning, the dish of the day at noon and a dessert and coffee offer in the late afternoon. An office lobby can show the day's meetings in the morning and company announcements after lunch.
Dayparting in MIA
MIA gives you two tools for this. You can give an item in a folder a daily time window, so it plays only during those hours. Or you can set time rules on the scenes of a program: a breakfast scene from 07:00 to 11:00 and a lunch scene from 11:00 to 15:00, for example. Because the player takes its time from the server, the switch happens on time even when the connection drops. See the restaurants and cafés page for a sector example.