QR codes and mobile landing pages

Why sites want it

A screen gets only a few seconds of a viewer's attention, which is not enough for details, a form or a menu. A QR code carries the message from the screen to the viewer's phone: a restaurant menu, an event programme, a survey, campaign terms or a booking page. Shops, hotels, hospitals and campuses use this bridge often.

How it could work with MIA

Today you can publish a QR code made with another tool as part of an image in MIA, and the signage report shows how long that content played on which screen. Beyond this, a setup can be built for your installation: creating QR codes in the panel, giving each screen or location its own code, managing the mobile landing page the code opens from MIA, and seeing how many scans came from which screen. Because screens are grouped by tags, each branch's screen could point to its own branch page, for example. You would also see which screens and locations draw the most interest. If the landing page runs on your own server, the scan data stays with you too; for that, the server must be reachable from phones.

What we need to know to scope it

• What the QR code should open: a menu, a form, a campaign, a booking page
• Whether each screen needs its own code
• How scan counts should be reported
• Who updates the mobile page content
• Whether your server is reachable from the internet

With this we would suggest a trial with one campaign and a few screens first. Scope, timing and price are agreed for each project.